Study in Sweden
As a contracted graphic designer for Kidler Svenska, I participated in a project commissioned by the Swedish Institute called Study in Sweden. The goal of this initiative was to support international students in finding suitable study opportunities in Sweden. When designing the logo, a key consideration was to use youthful, vibrant colors that convey friendliness and build trust. The color palette prominently features the core shades of the Swedish flag, reinforcing the program’s connection to the country. The use of a modern sans-serif typeface—also of Swedish origin—enhances clear and direct communication, specifically targeting young people aged 18 to 25 who are interested in studying in Sweden.
